office-605503_1920Aside from the quality of the property itself, marketing a home is one of the most crucial components used to result in a sale. The Orlando closing agents at Real Estate Closing Solutions challenge you to try some non-traditional marketing tactics to drive leads and, ultimately, sales.

  • Utilize Social Media Advertising

If you use social media to share information about listings and your business, you may have noticed the decline in organic traffic over the last few years. Using social media advertising is a great way to reach a targeted audience that may be interested in what you have to say. A simple platform to start with is Facebook. Try to identify posts that are performing well and boost them. You can target different groups with boosted posts. You can also create a Facebook advertising campaign with even more targeting options.

  • Experiment With Video Apps

Most everyone in real estate knows that video is a wildly important marketing tool. Sometimes, photos just don’t cut it. Luckily, creating video content is becoming easier for real estate agents. There are a variety of new apps that make video easier. Apps like 360 Panorama allow you to create 360 degree panoramic images that you can share on social media. Imagine the panorama you could capture of an amazing kitchen! Instagram also introduced Hyperlapse which stabilizes video and allows you to speed up the content. Check it out.


  • Make Sure Your Site Is Mobile Friendly

The number of potential buyers who browse listings on their phone is overwhelming. It’s more important than ever to have a website and produce emails that are mobile friendly. If you don’t, it’s likely that the majority of your customers might have a negative user experience. If you use social media to reach potential buyers and share content that links back to your site, a mobile friendly site is even more important.

  • Liven up Your Email Strategy

Email is a great way to stay in touch with former and potential clients. It’s a tried and true method, but most emails could be revamped a bit to grab the reader’s attention. Try livening up your email strategy by producing content your readers actually want to see. Even try including a GIF to convey emotion or create humor. This could be a nice change from the typical email people receive in their inbox!

These different ways to market real estate are going to catch the attention of new buyers and sellers. It’s no doubt that these four real estate tips will drive leads. If you’re looking for skilled Orlando closing agents, look no further than Real Estate Closing Solutions.