office-620822_1280With the millennial generation (those born in the early 1980s to mid-1990s) expected to make up 33% of the real estate buyer pool in 2017, it is important to know how to reach these potential homebuyers. The millennials pose a new challenge for real estate agents, so the Orlando closing agents at Real Estate Closing Solutions has put together a guide for working with this young generation.

  • Research

Most generations begin their search for homes online, but the millennials are more likely to continue that research to learn about the entire home buying process. Often, they will come to you prepared with hours of research, and your job will be to tell them if the information they found is factual or not.  Despite doing a lot of their own research, millennial homebuyers continue to use real estate agents.

  • Mobile-Friendly Website

Due to the high percentage of millennials doing their research online, it’s important to know where they are conducting that research. Fifty percent of millennials looking for homes online are doing so on their phones, so make sure your website is mobile-friendly and accessible to them.

  • Communication

Millennials grew up surrounded by technology, so it is no surprise that the way they communicate reflects that. This generation expects a free flowing line of constant communication through texts, calls, and emails. Decide on what will be your primary form of contact early on and keep the communication open throughout the home buying process.

  • Social Media

Another way to communicate to your potential buyers is by using various social media platforms (such as Facebook, Twitter, Instagram) to your advantage. Millennials respond well to informational videos and image posts, and these tools can promote your business and create open communication with buyers. Just remember to stay active.

  • Trust

Most of all potential millennial homebuyers want a real estate agent they can trust. An effective way to build this trust is by keeping the home buying process open and honest. Millennials appreciate knowing all of the information and knowing how each step of the process works.
These tips on working with millennial clients will help prepare you for the imminent rise in potential millennial homebuyers. If you’re looking for skilled Orlando closing agents, contact Real Estate Closing Solutions today.